Why Is It Important To Trademark A Startup's Name?

An idea is the most important and unique trait of a business. It can literally make or break a business. What comes after the idea? A name for the business which explains the concept of the business to the target audience and connects with them firsthand. Name of the business is an extremely crucial aspect as much as the business idea. Hence, it is important to know why you should trademark the name of your startup. Read on.

What is a trademark?

Before we get to the reasons and process of trademarking a name, it is important to understand the meaning and concept of a trademark. Unlike the popular belief, trademarks are not just restricted to your company’s name. To explain in simple terms, a trademark can be a phrase, a symbol or an insignia which may be related to the business name, product or service and legally differentiates it from others. This explains that a trademark denotes the company’s exclusive ownership of these designs, name, logo, product, service etc. Many big companies and MNCs are recognized by their trademark designs such as the Colgate label or Dove logo etc.

What is trademark registration?

Trademark registration can be explained as registering the trademarks as discussed above with the government and concerned authorities. Once a trademark is registered and recorded in the concerned files, it becomes the intellectual property of the company who registered the trademark.

This means that the trademark registration gives one the sole legal right over the intellectual property which others cannot use. Once registered the trademark also reflects in any form or media you publish, giving the confirmation that the trademark cannot be accessed, reproduced or used in any manner by anybody else.

Why is it important?

The meaning and explanation of the trademark registration are self-explanatory about its advantages for a business. The reasons as to why should you trademark the name of your startup can be listed as follows:-

1. Trademark registration gives you sole legal right of use over your intellectual property and bars anyone else from using it.
2. It protects your business identity.
3. Trademark registration also indicates your sincerity about the business and creates a lasting impression on your target audience.
4. It safeguards your idea’s identity.
5. Trademark registration can be helpful while acquiring business licenses.
6. Trademark registrations also are expected to fetch better value in event of a sell out of the business.
7. Trademark registration protects you and your business against the counterfeits.
8. It helps safeguard your marketing and advertisement spends as a trademarked design or name cannot be copied.

 

How to get a trademark registration

Getting a Trademark registration in today’s age and date is fairly easy. There are online portals which can help you with trademark filing with a click of a button with expert advice and help. Following are the main steps involved in the process:-

1. Searching for trademark if it is available or taken up.
2. Once search is completed, filing of the trademark with trademark registrar.
3. Once the application is filed, Vienna codification takes place.
4. The next step is the examination of the trademark.
5. The trademark is then published in the journal and registration is completed in the final step.

 

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